Sharing your campaign is key to getting your funding campaign started. Updating your funders and followers with progress is key to keeping your campaign growing.
One handy feature your IndieGoGo campaign comes equipped with are Updates. Let's discuss:
- Advantages of Updates
- How Updates Work
- When to Use Updates
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1. Advantages of Using Updates
Builds trust. The more progress you show, the more people will build trust that you have what it takes to get the project done. That confidence will translate into more funds and sharing.
Builds Community. An update gives someone the opportunity to "check back in" with your campaign and share it again with their friends.
Builds GoGoFactor. The more you and your community interact with your campaign and share it, the higher your campaign's GoGoFactor will climb. The higher your GoGoFactor, the greater the chance your campaign has in getting featured on the home page, in blogs, and in IndieGoGo press.
2. How Updates Work
Automatic Emails. When you post an update on your Updates tab, that update is automatically emailed to all your funders and followers (people who have favorited, commented or shared your campaing) with a link back to your campaign.
Media Archive. Any media (video, image or document) included in the update will automatically be archived in your Gallery. So as new updates are posted and older updates get pushed down, viewers will still be able to access your media in the Gallery.
3. Why Use Updates?
To celebrate success. Did you just hit your first thousand dollars? Are you halfway to your goal? Did you just finish a teaser trailer for your film? Send an update!
To keep people posted on your progress. Tyler Weaver of Whiz!Bam!Pow! used Updates to post a job listing for his project, to announce the launch of the new Whiz!Bam!Pow! website, and to notify his funders of a contest he's running on Facebook:
Shana Tucker of Shana Tucker: ChamberSoul Chronicles of a Singing Cellist, on the other hand, prefers to give updates in a song:
To post images and videos. Post pictures and clips during your campaign or even after it's over. You can still use your page to send announcements! Blaming George Romero posted their trailer over a month after their campaign ended.
To post downloadable files (press releases, press kits, screenplay copies). Arts in Bushwick, creators of the project BETA Spaces 2010, posted a downloadable BETA Spaces program, with a map and full list of their exhibitions!
How are you using updates? Let us know by commenting below. Or send us a note if you have any questions!
Hi, I cannot find the update tab on my campaign page. Help, please!!! 🙂 Thank you!
My update preview comes out perfect but when an email test is sent it addresses all my backers as “jackson” and doesn’t show my video. How do preview and edit what they see in their email?
Is there a way to link directly to an update from Facebook?
Obviously you can’t edit emails once sent. But WHY can’t we edit the updates that are displayed on the indiegogo site like any other web page? All too often there are typos, diction, usage, and other errors to correct. The posted updates on your site are not supposed to be any sort of certified unmodifiable record. This issue is a real shortcoming of your functionality and value. You’ve got the functionality right here– I am editing this comment!!! Even if you imagine people are concerned about modifications, this blog shows a record to anyone who cares to see it. You’ve already developed the functionality. Take the next step and provide it for campaign updates.
Is there any way to post updates without having them emailed to our followers?
is there anyway to post an image in your updates that links somewhere else like a share button? I could just do it with html but I dont even see an option for html in the update section.
Can you please, please, please fix your editor? Everytime I post an update, I have to copy/paste to notepad to strip formatting, re-enter the copy on the editor, and pray that it will look OK when published. I usually have to do this 3-4 times before an update appears as expected.
Hi, my update’s not presenting very well (different spacing in the first paragraph to the second after a photo was added) but I see below that it’s not possible to edit it after posting… any hints for me to alter the presentation?
I posted a video update, but in the link in the email goes to the story page, not the update page. How do you make sure that the clickable text in the email goes to the correct place?
That is great
Are you able to edit an update after you have posted it?
Tomorrow ‘Catching Faith’ will be posting the 1st teaser of our faith-based film! It’s going to be worth the watch!
How does one edit an update thats already been posted?