December 20, 2010 · Tips & Insights

Indiegogo Insights: Women 5x More Successful on Indiegogo than in Venture


Indiegogo vs venture capital
There’s been a lot of talk lately about crowdfunding democratizing the start-up playing field. Of Indiegogo’s successful campaigns 42% are run by women. And of all Indiegogo campaigns that raise over $500, whether they reach their goal or not, 40% are run by women.

In a recent piece on Huffington Post, Kevin Lawton, co-author of The Crowdfunding Revolution, noted that only eight percent of companies that receive venture funding are run by women, but according to, 41% of small businesses in the U.S. are women-owned.

Women are actually edging out men in both the number of contributions per campaign, and the total dollar amount raised per campaign. On average, successful women-led Indiegogo campaigns eek out 1.3 more contributions than their male counterparts, and raise, on average 10.75% more money than campaigns run by men