You never know when your writing professor is going to visit your IndieGoGo page to make a contribution, so make sure your copy is as A+ as that final essay you wrote in college. Proofreading your written pitch is crucial. It shows that you took time to prepare your fundraising campaign. If your campaign's project page looks and reads like it was thrown together in a hurry, it might hurt your credibility. Saying that you are very passionate about your project in your pitch video is not enough, so let that care reflect your page and get another set of eyes to go over your copy before you post it on your IndieGoGo page.