Posts by Katherine

December 1, 2010 · Tips & Insights

Building an Audience for Your Art

We've talked in the past about attracting anonymous contributors to your campaign, and we've received some feedback from IndieGoGo campaign owners in the arts that, while these approaches work for people in charity and cause-related campaigns, it's a bit harder to get anonymous donors to… read more

November 26, 2010 · Behind The Scenes

Giving Season: Some Causes to Get Behind

Fifty students are traveling to New Orleans to help rebuild after Katrina. One thing I love about IndieGoGo: it's a great place to browse for campaigns that support causes I care about. And sometimes causes I wasn't aware of to begin with, but learn about… read more

November 19, 2010 · Behind The Scenes

Pop Culture Documentaries

One thing I love about documentaries: they have the ability to transport you to a time and place you would otherwise never hear about. And some of my favorite documentaries dive deep into the history behind niche pop culture movements. Take for example 100 Yen… read more

November 17, 2010 · Tips & Insights

5 Basic Elements for a Great Pitch Page

Top image from the pitch page for A Computer School in Pankisi Valley. We talk a lot here about how to get your campaign noticed by sharing it with others, getting word out to the media, holding events, and more. But let's take a step… read more

November 10, 2010 · Tips & Insights

9 Smart Ways to Use Facebook to Promote Your Campaign

After email, Facebook is the most powerful ‘share’ tool you have in your arsenal. It is responsible for eliciting more contributions to campaigns on IndieGoGo than any other social networking tool. However, some of us fear “blasting” our friends and family repeatedly with the same… read more

November 5, 2010 · Behind The Scenes

Using IndieGoGo to Fund Major Life Events

Lauren Lemon is using IndieGoGo to recoup after $7000 worth of photography equipment was stolen from her apartment.   We talk a lot about creative and cause-driven campaigns here, but what about using IndieGoGo to help fund something else altogether? These creative and talented people… read more

November 3, 2010 · Tips & Insights

Who’s the Hardest Working Person on Your Campaign?

Any IndieGoGo campaign owner is probably familiar with this graphic, which tells you who among your team is bringing in the most traffic through referrals (meaning, by using the 'Share' tools on your campaign homepage to spread the word about your campaign), and ultimately, raising… read more