When considering how to price your perks remember: lower value perks attract more total contributions, while higher value perks raise a higher percentage of total funds. Though each campaign is different, we recommend offering strong perks priced at $25, $50, $100, $500, and $1000.
We found the $25 perk is the single most claimed perk, representing nearly 25% of all perks that are selected. While the $25 dollar perk is only responsible for raising 11% of total funds, the increased activity you can generate from new contributors will help bring more exposure to your campaign and boost your gogofactor. This is critical to campaign success!
At the same time, we found that perks with higher values may represent a larger percentage of your total funds. $100 perks raise more money than any other perk price and make up nearly 30% of total funds. A $100 perk combined with the next three perk price points: $50, $500, and $1000 makes up about 70% of total money raised by perks on Indiegogo. Offering awesome perks at these price points can go a long way in helping you reach and exceed your goal!
The sci-fi video series Chronicles of Syntax has used strategic perk pricing to its advantage. As of July 16th, the campaign is more than 70% of its way to its goal of $20,000. Some of its perks include a digital download and a signed poster for $25, a signed dvd box set a signed copy of the 1st season’s script, and a limited edition t-shirt for $100. $500 gets you an actual weapon prop, associate producer credits, and a personal invite to their London premier.
We recommend taking advantage of both insights. Lower-priced perks will expand your funding base and bring greater visibility to your campaign. The greater your campaign visibility, the higher your chance of finding truly passionate funders who will claim the higher-priced perks to help you reach your goal.
What other kinds of perk pricing practices have worked for your campaign? Let us know in the comments! Also, if you have any favorite perks from your campaign or someone else’s, tweet it with a link and #IndiegogoPerk, and we’ll be retweeting!
Here’s the thing: what reasoning method do I use to set the limit number of claimed perks? How do I do the math?
when you start buying perks, are they going to be shipped together with the original product, and if so, cant they be shipped together? seems like i am paying 12 dollars for every perk’s shipping. cant it be bundled together to save on shipping?
I noticed that many people do not understand the concept nor the meaning of the word PERK. As a linguist, I would love to give you a short explanation. A term “PERK” is a noun, it means “a one time benefit, gift, advantage or privilege”. It is the abbreviation of the noun “perquisite”. In particular in USA, PERK is used to designate an incentive that would spark your desire to do something for its creator – like contribute in the crowd funding, work better at the company etc. Don’t hesitate to contact me if you need more detailed explanation.
hello everybody!
can a perk price be more expensive than all our campaign?
Stop twerking and get perking! Thanks, info very helpful. 🙂
Can a perk be stated that for every $10 or more contributed the perk will be given? In other words, to receive the perk a floor contribution of $10 must be made.
For any contribution of $100 USD, the contributor will receive a t-shirt stating “I MADE A DIFFERENCE IN A LIFE.
above information is very much useful…
i am new to this platform . really dont know how to progress the concept of perk
I HAVE CON FUSED WITH THIS PERKING
I am very new to this platform and really don’t know how to progress with the concept of perk pricing.
Thank you so much for your help for me to get a kidney transplant.
Help & Support to Chronic diseases people and Education
Thank you ever so much for your kindness, i do not forget kindness, therefore i will offer my kindness and love to others who desperately need asssistance just like how you have shown me.
When I set my my Campaign . The Page wouldn’t accept my perk of beginning Sculpture ScottsBassLessons.com
Thank you so much for helping out with our rescue efforts to open our rescue.
Thank you so much for helping out with our rescue efforts to open our rescue.
good