As our campaigners can attest, running a successful crowdfunding campaign is not simply a matter of throwing up a page and waiting for money to roll in. It’s an endeavor that takes upfront planning, preparation, and effort. We humans — therefore, your potential contributors — are creatures of increasingly short attention spans, and with thousands of active campaigns on Indiegogo every day, it doesn’t hurt to get creative and go beyond creating just the standard pitch either.
While you don’t necessarily have to livestream footage of yourself on a toilet until you hit your goal (although mad props to Simon), there are plenty of other ways to stand out and engage viewers.
We’ve already given you tips to power up your pitch video, so this time we want to inspire you with examples of how some campaigners spiced up the rest of their campaign content.
1) Visualizing information
Having only long chunks of text in your pitch description is a recipe for lost interest. You don’t want to be on the other extreme either, however, and present your audience with a page of images. They’ll surely get sensory overload and run away.
A happy balance can be achieved by visualizing the information you want to communicate through charts, infographics, or even interactive maps. Make it easy for contributors to digest your information, and they’ll be more likely to do so.
Check out these great examples:
The I’m Vlogging Here team created neat infographics that conveyed the key parts of their campaign at a glance. They displayed:
- a map with the shooting locations for their documentary
- a doughnut chart that broke down where funds would be going
- a timeline with their shooting schedule
Robot Dragonfly provided a helpful table that made it much easier to compare the different models of their dragonfly drone perks.
Protest the Hero had the nitty gritty details of their perks in the sidebar perk section, but then also visually laid out one-liner versions of each perk inside their pitch description. They even showed the ideas that didn’t make the final cut.
Crowdfunding and crowd-sourcing her tour, Hannah Hart of “My Drunk Kitchen” linked to an interactive map to display her travel route based on where most of her contributors were coming from.
2) Incorporating moving elements
While dancing giraffe GIFs might make your campaign reminiscent of a webpage from the ’90s (hint: not recommended), we’ve seen campaigners use subtler animations effectively.
3) Working with the design
Campaigners have also gotten creative with their small campaign card images by tailoring them to the site’s design or using them to show new updates. These campaigners clearly looked around the site and noted the context of where each piece of their content would show up.
Whether you’re still in the drafting process or you’ve already launched your campaign, take the time to look over your content from a contributor’s point of view. Better yet, grab a friend who hasn’t seen or doesn’t know anything about your campaign to give you their honest feedback. Is the pitch easily digestible? Would they actually want to read further? What can you do to make your campaign stand out? Tap into that right brain and get creative!
Of course, the above examples are just ideas on how you can enhance your campaign. They should be additions, not substitutes, to having a well-thought-out, end-to-end strategy! Be sure to check out the rest of our insights for more tips.