You’ve decided to launch a crowdfunding campaign for your new idea, project, product or film: Now what? Draft your pitch text, upload your photos and launch? Not so fast! Did you know that most campaigns should have 30% of their goal already funded before they… read more
Search engine optimization (SEO) has been one of the hottest tech industry terms for over a decade. Today, having an SEO strategy is critical to managing a successful digital marketing campaign. As a crowdfunding campaigner, you already know the importance of growing a large audience… read more
“While delivering life-saving medicines to remote communities around the world, Kapil Dev Singh realized that his ‘high-end’, waterproof gear was making him sweaty and uncomfortable in the hot and humid conditions…’ And thus begins the story of the birth of the Mishmi Takin shoes. Crowdfunding… read more
Whether it’s a film or tech product, coming up with a great idea is the easiest part of starting a campaign. The hard part is being successful, which requires a lot of hard work to build buzz around your project, and a loyal following of… read more
Summer 2014. I have just become employee number 5 in a startup called FirstBuild, a company wholly owned by GE Appliances. Our mission: to create the next generation of home appliances through open innovation. The idea was to create a brand, a factory and a… read more
Two years ago, Airtame was successfully crowdfunded on Indiegogo. Last week, I wrote about the whirlwind experience and how we quickly learned that listening to your customers and focusing on your brand is critical to long-term success. In today’s post, you can read more about… read more
At Airtame, we have been on an amazing journey for the last two years. It began with us running the highest funded European crowdfunding campaign of its time on Indiegogo. What Airtame offers is a wireless HDMI dongle for businesses. When plugged into an HDMI… read more
Ever wanted to land your product in a retail store? Brookstone Chief Innovation Officer, Lauren van Heerden, sees a lot of product pitches, and it’s her team’s job to identify the ones that can become “Retail Ready” for Brookstone customers. At a recent panel discussion… read more
Burning Man 2016 is just a few short months away, and campaigns for art installations, themed camps and playa activities are in full swing on Indiegogo. Year after year, thousands of burners look to the crowdfunding community to help bring their ideas to life. One… read more
The time has come and playa fever is upon us. It’s when we dust off our bikes, wake up early for build days, and bring everyone together to embark on a new creative project. When it comes to bringing these amazing installations, camps, and art… read more