Tag: crowdfunding campaign advice

Forget the Viral Videos and Build Your Email List

Summer 2014. I have just become employee number 5 in a startup called FirstBuild, a company wholly owned by GE Appliances. Our mission: to create the next generation of home appliances through open innovation. The idea was to create a brand, a factory and a philosophy that would allow us to be more nimble, reducing … read more

Indiegogo Insight: Campaigns That Have 4 or More Links Raise 103% More Money

Campaigns that have 4 or more external links on their campaign raise 103% more money than those who don’t.   The takeaway: If you have a personal website, Facebook page, Twitter feed, or YouTube channel, put the link on your campaign. Complimenting your campaign page with external online assets builds credibility, and enables you to … read more