Tag: data

Indiegogo Insight: Setting a Higher Goal Doesn’t Always Mean More Money

Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver for success: 85% of campaigns that reach their goal receive … read more

Indiegogo Insight: 70% of Campaigns Meeting Funding Goal Have 3-8 Perks

70% of campaigns meeting funding goal have between 3-8 perks. Perks are rewards, incentives, and gestures of thanks that you can create to help give possible funders incentives to fund your campaign. Creating the right amount of perk options, at the different contribution amounts, is one of the most important steps to creating a great … read more

Indiegogo Insight: Campaign Updates Every 1-5 Days Doubles Contributions

Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often.   As we’ve shown before, the more updates you send out the more money you raise. In fact, campaigns which send out updates daily reach, on average, more than 100% their … read more