Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver… read more
70% of campaigns meeting funding goal have between 3-8 perks. Perks are rewards, incentives, and gestures of thanks that you can create to help give possible funders incentives to fund your campaign. Creating the right amount of perk options, at the different contribution amounts, is… read more
Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often. As we’ve shown before, the more updates you send out the more money you raise. In fact, campaigns which send… read more