Tag: growth

Bring Out the Crowd and Bring on the Funds: A Guide to Building an Audience for Crowdfunding

Embarking on a crowdfunding journey? When it comes to building your audience, the more people you can get to back your idea the better — but that can be easier said than done. From email lists to social media to meeting potential backers firsthand, gathering a large crowd to fund your idea takes a lot … read more

Forget the Viral Videos and Build Your Email List

Summer 2014. I have just become employee number 5 in a startup called FirstBuild, a company wholly owned by GE Appliances. Our mission: to create the next generation of home appliances through open innovation. The idea was to create a brand, a factory and a philosophy that would allow us to be more nimble, reducing … read more

Growth Hacking: Find your niche and focus on culture

Two years ago, Airtame was successfully crowdfunded on Indiegogo. Last week, I wrote about the whirlwind experience and how we quickly learned that listening to your customers and focusing on your brand is critical to long-term success. In today’s post, you can read more about how we identified our “tribe” of customers and growth-hacked our … read more