Tag: incentives

Good Perks: How to Draw Contributors

In order to raise contributions, providing incentives such as perks gives your audience the motivation to feel there is an exchange taking place, not just a transaction.  We’ve highlighted in the past how framing your perks provides context to how contributors choose which increments they want to commit to.  Whilst price can lead the way … read more

6Qs with Julie from Apple Bottom Bakery

The success of Drive, Eat, Blog campaign saw two old friends from Washington DC embark on a cross-country culinary adventure from their hometown to San Francisco.  Wanting to turn their baking blog into a boutique bakery they needed to conduct necessary research to launch their small business.  Armed with a hungry belly their travel quest … read more