Posts tagged with market validation

crowdfunding market research
October 15, 2015 · IGG

Turning To The Crowd for Market Research

This guest blog post was written by Mike Fretwell of Jarden Corporation, the powerhouse behind household brands like Mr. Coffee™, Crock-Pot™ and Oster™. Bringing an idea to life requires a lot of thought, effort and research. Through trial and error and customer feedback, inventors can determine whether… read more

Paragon Cooktop Indiegogo crowdfunding
July 23, 2015 · Success Stories

Want To Prove Your Product? Validate On Indiegogo!

Imagine yourself as a product inventor on day one of your crowdfunding campaign. Aside from the exhaustion of defining a product, generating leads, and creating a buzz in social media, there is excitement and anxiety. Whether your efforts will result in success or failure hinges… read more