Tag: market validation

Turning To The Crowd for Market Research

This guest blog post was written by Mike Fretwell of Jarden Corporation, the powerhouse behind household brands like Mr. Coffee™, Crock-Pot™ and Oster™. Bringing an idea to life requires a lot of thought, effort and research. Through trial and error and customer feedback, inventors can determine whether or not their products are viable and how to improve … read more

Want To Prove Your Product? Validate On Indiegogo!

Imagine yourself as a product inventor on day one of your crowdfunding campaign. Aside from the exhaustion of defining a product, generating leads, and creating a buzz in social media, there is excitement and anxiety. Whether your efforts will result in success or failure hinges on one question: Will this product sell? For decades, startups … read more

5 IndieGoGo Community Campaigns: Mobile Farms in Shipping Containers & Modular Art Structures

The word 'Community' has become an overused word, alongside 'Peace', 'Social Media' and 'Justin Bieber'.  Here are 5 IndieGoGo campaigns currently fundraising to build community, not just talk the talk: Secure Food for the Displaced, Hungry and Homeless Location: Melbourne, Australia Shipping containers have been an increasingly viable structure to support community efforts in developing … read more