Tag: social media tactics

Forget the Viral Videos and Build Your Email List

Summer 2014. I have just become employee number 5 in a startup called FirstBuild, a company wholly owned by GE Appliances. Our mission: to create the next generation of home appliances through open innovation. The idea was to create a brand, a factory and a philosophy that would allow us to be more nimble, reducing … read more

Creating a Weekly Routine for Your Campaign

Creating a campaign on IndieGoGo isn't just about posting something, asking for contributions once, then watching them slowly roll in until you meet your goal. Running a campaign takes dedication and consistent maintenance. Designing a weekly schedule or routine around your IndieGoGo campaign can help keep you on track to reach your crowdfunding goal. Cerise, one … read more