January 10, 2022 · IGG, In The News
How did 2021 affect crowdfunding? 2021 left us seeking ways to settle into being perpetually unsettled. Backers around the globe navigated returns to offices, classrooms, and social lives, and for many, those aspects of their lives are permanently changed. So how did that affect crowdfunding this year? What happened on the Indiegogo platform in 2021? What did backers come together to fund and what did their behavior collectively indicate? We dug into the data to find out how backers engaged with campaigns and some clear trends emerged.