Campaigns that take those six actions raise 8 times more money than campaigns that don’t. What do these six actions have in common? They show that you are committed to your campaign and are investing time and effort to ensure it succeeds! Here is some… read more
Campaigns that reach their goal, on average, set their deadline to be 47 days. 64% of campaigns reach their goal before that deadline. On average their goal is reached on the 36th day of their campaign–11 days before their deadline. In contrast, average deadline for all… read more
70% of Indiegogo campaigns reaching their funding goal set their deadline for less than 60 days. Intuitively, it may seem that providing more time for your campaign will allow you to raise more funds, but our data indicates that campaigns which run for shorter… read more
On Indiegogo, the campaigns that set a funding deadline between 60 and 70 days raise, on average, 141% more money than their shorter or longer campaign counterparts. Many people believe that more time will result in more money. This may not be the case. Optimal… read more