Tag: marketing

Marketing Tips from 4 Companies at the Top of Their Game

As a doer and a visionary, you put a lot of passion into your product and now it’s time to market it. Marketing is an essential part of any entrepreneurial pursuit – from building an initial audience to raising funds and scaling your business. Uncover the joy in promoting your idea—take inspiration from these four … read more

Forget the Viral Videos and Build Your Email List

Summer 2014. I have just become employee number 5 in a startup called FirstBuild, a company wholly owned by GE Appliances. Our mission: to create the next generation of home appliances through open innovation. The idea was to create a brand, a factory and a philosophy that would allow us to be more nimble, reducing … read more

How to Keep People Involved AFTER Your Campaign

It's important to keep your contributors and fans involved in your campaign even after your funding period has ended. Here's why: – Staying in touch makes it easier to reach out when you start another crowdfunding campaign. – Maintaining relationships shows an appreciation that goes beyond a thank you or a perk, and keeps your … read more

8 Ways to Drive Traffic to Your Campaign with Social Media

Many of you are already using social media sites like Twitter, Facebook, Flickr, LinkedIn and YouTube to make connections and create interest in your ideas. But are maximizing your funding on IndieGoGo using the incredible power of social media to drive traffic to your campaign? Here are 8 things you can do right now to start … read more