As a doer and a visionary, you put a lot of passion into your product and now it’s time to market it. Marketing is an essential part of any entrepreneurial pursuit – from building an initial audience to raising funds and scaling your business. Uncover… read more
Summer 2014. I have just become employee number 5 in a startup called FirstBuild, a company wholly owned by GE Appliances. Our mission: to create the next generation of home appliances through open innovation. The idea was to create a brand, a factory and a… read more
It's important to keep your contributors and fans involved in your campaign even after your funding period has ended. Here's why: – Staying in touch makes it easier to reach out when you start another crowdfunding campaign. – Maintaining relationships shows an appreciation that goes… read more
Many of you are already using social media sites like Twitter, Facebook, Flickr, LinkedIn and YouTube to make connections and create interest in your ideas. But are maximizing your funding on IndieGoGo using the incredible power of social media to drive traffic to your campaign?… read more