Tag: goal

Indiegogo Insight: Setting a Higher Goal Doesn’t Always Mean More Money

Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver for success: 85% of campaigns that reach their goal receive … read more

Indiegogo Insight: Campaigns Reaching Their Goal Have an Average Deadline of 47 Days.

Campaigns that reach their goal, on average, set their deadline to be 47 days.  64% of campaigns reach their goal before that deadline. On average their goal is reached on the 36th day of their campaign–11 days before their deadline.  In contrast, average deadline for all campaigns raising money is 56 days. Having a shorter campaign … read more

Indiegogo Insight: 87% of Campaigns That Reach Their Goal Exceed It

87% of campaigns that reach their goal exceed it.   On average these campaigns exceed their goal by 31%. When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on Indiegogo is around $3700, setting your goal depends on your campaign’s requirements- many campaigns set … read more

Indiegogo Insight: 70% of Campaigns Meeting Funding Goal Have 3-8 Perks

70% of campaigns meeting funding goal have between 3-8 perks. Perks are rewards, incentives, and gestures of thanks that you can create to help give possible funders incentives to fund your campaign. Creating the right amount of perk options, at the different contribution amounts, is one of the most important steps to creating a great … read more