Tag: Contributions

5 Rookie Mistakes in Crowdfunding

Avoid some of the most common rookie mistakes in setting up your campaign, including…. Your pitch video is more like a short film You know how you’re watching TV and countless ads come on? Even though it feels like they go on forever, they’re actually only 30-60 seconds long!  If we had a penny for … read more

Indiegogo Insight: Campaign Updates Every 1-5 Days Doubles Contributions

Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often.   As we’ve shown before, the more updates you send out the more money you raise. In fact, campaigns which send out updates daily reach, on average, more than 100% their … read more

Indiegogo Insight: Campaign Success Rates Double With First Contribution

  Our data shows that the probability a campaign will reach its goal doubles once the first contribution is received, quadruples once it reaches 10% of its goal, and is more than five times as likely once 25% of the goal is raised. The inaugural contribution to your campaign is the first step towards building … read more

5 Steps on How to Increase Your Twitter Followers

There are up to ten ways online you can digitally push out updates for your IndieGoGo campaign. Whilst it’s best to include a mix of promotional channels, Twitter has proven to be an effective facet to online promotional activity.  Crowdfunding contributions can come virally from beyond your networks if you discover the nodes in your … read more

How to Frame Your Perks

One of the things that sets crowdfunding apart from fundraising is that, with crowdfunding, your contributors actually get something back from your campaign in the form of unique perks. Great perks motivate contributions. But even if you're not giving away an iPad you can still make your perks compelling and attractive to your potential contributors. … read more