Setting up a gaming crowdfunding campaign is easy. Creating a successful one that reaches its fullest potential takes some more effort though — think of it as the difference between beating Halo on Normal and Legandary. True, on Normal, you can run through the game,… read more
It goes without saying that the Internet is full of immensely powerful tools and platforms — Indiegogo itself is an indication of this. But for crowdfunding campaigners, it’s sometimes difficult to know where to begin when it comes to finding tools that will help them… read more
As our campaigners can attest, running a successful crowdfunding campaign is not simply a matter of throwing up a page and waiting for money to roll in. It’s an endeavor that takes upfront planning, preparation, and effort. We humans — therefore, your potential contributors — are… read more
First impressions are everything, and that’s why the most important aspect of your crowdfunding campaign is your pitch video, which is essentially an elevator pitch in the form of a short video. It’s your one and only chance to really sell not only your project,… read more
On average, campaigns raised 20% more in 2012 than they did in 2011. Successful campaigns took an average 11 days preparing for their launch. Core campaigns ran an average 49 days in 2012, as opposed to 60 in 2011. Successful campaigns fundraised for 39 days.… read more
“A house divided against itself cannot stand.” — Abraham Lincoln This is a map of a divided United States. Every four years, the country is split into Red States and Blue States, and a small handful of states become political battlegrounds collectively known as Swing… read more
You may have noticed recently that your Facebook posts aren’t getting seen by as many people as usual, and the content in your News Feed has changed. This may be the result of Facebook altering to its News Feed algorithm, which could be decreasing your… read more
There is a common misconception that longer campaigns are more likely to reach their goals simply because they have more days to work with. Our data shows that campaigns that are “too long” can actually be less likely to reach their goal than those that… read more
When raising money for your own campaign, don’t forget to contribute to other campaigns too! Our data shows that campaign owners who also contribute to campaigns that are not their own raise a higher percentage of their goal — and are also more likely to… read more
Our data shows that, on average, campaigns raise the most money during the beginning and end of their timeline. We find that successful campaigns raise, on average, 49% percent of their goals during the first and last 10% of the campaign length. However, even successful… read more