When considering how to price your perks remember: lower value perks attract more total contributions, while higher value perks raise a higher percentage of total funds. Though each campaign is different, we recommend offering strong perks priced at $25, $50, $100, $500, and $1000. We… read more
Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver… read more
73% of people that reach their goal spend at least a day creating their campaign before going live. It’s a good idea to spend some time making sure your campaign is complete before going live. People that spend at least a day creating their… read more
Crowdfunding is more than just about money. Sure, we want you to raise funds for your idea, passion, invention or business but we want you to be aware of the countless other ways the Indiegogo community can support your efforts to take over the world.… read more
Fact: With campaigns in and contributions from over 200 countries, Indiegogo is a global funding platform. Among all active campaigns, 39% receive money from multiple countries. Average contribution amount across Indiegogo is $74. People from ten countries have an average contribution amount that exceeds that! What… read more
Campaigns that take those six actions raise 8 times more money than campaigns that don’t. What do these six actions have in common? They show that you are committed to your campaign and are investing time and effort to ensure it succeeds! Here is some… read more
Avoid some of the most common rookie mistakes in setting up your campaign, including…. Your pitch video is more like a short film You know how you’re watching TV and countless ads come on? Even though it feels like they go on forever, they’re actually… read more
34% of funders visit your campaign two or more times before contributing. What does this mean for campaigners? Don’t be afraid to reach out to people more than once! Not everyone who visits your campaign decides to fund it right away, and as your campaign… read more
53% of campaigns that reach their goal have a pitch video that is under three minutes long. 87% have a pitch video that is under five minutes long. At this point, video has become an integral part of the web. On Indiegogo, having a… read more
Contributions made in response to a direct email are 34% higher than contributions made in response to other forms of outreach. The average contribution amount in response to a direct email is $90 where as the average contribution in response to other forms of outreach… read more