October 7, 2011 · Success Stories

6Qs with Colleen from 50 for 50

Q1.  Tell us about your campaign, your inspiration and why it's important to you.For my 50th birthday, I wanted to do something HUGE that was more about giving back than getting (when you're 50, you've done al the uusal big-digit celebrating).  I decided that what… read more

October 5, 2011 · Behind The Scenes

Global Spotlight: Campaigns from Asia

The continent of Asia consists of approximately 3.879 billion people hosting 60% of the worlds’ human population.  Considered the largest continent of the world’s seven some have referred to it as a ‘supercontinent’.  Holding the second largest GDP of all continents after Europe it’s most… read more

October 3, 2011 · Success Stories

6Qs With Donny from Foodaissance

Brooklyn's culinary scene has diverted the world away from Manhattan, the once-considered mecca of gastronomy, towards a borough known for it's DIY makers, flea markets, artists studios and thriving community of artisan food entrepreneurs. Local photographer, Donny Tsang, wanted to capture the people behind a… read more

September 30, 2011 · Behind The Scenes

IndieGoGo Team: Campaign Round Up!

Danae/Founder & COO FOOD –  Dunwell Donuts  These vegan donut makers are adopting a PBS style approach to perks by charging a premium ($50 for 3 donuts), showing the flexibility of the platform.  Cool perk idea: name a donut!  Erica/Marketing DirectorCOMMUNITY – Dan Friesen Fire… read more

September 28, 2011 · Tips & Insights

5 Steps on How to Increase Your Twitter Followers

There are up to ten ways online you can digitally push out updates for your IndieGoGo campaign. Whilst it’s best to include a mix of promotional channels, Twitter has proven to be an effective facet to online promotional activity.  Crowdfunding contributions can come virally from… read more

September 26, 2011 · Behind The Scenes

IndieGoGo Ideas Lab: Making It Happen

Who says you can’t crowdfund?  Any idea, passion or vision can be realized on our platform, all it takes is the simple action of making today the day to start it. Renowned Marketer and published Author, Seth Godin, outlines 20 ways that ideas rise to… read more

September 23, 2011 · Behind The Scenes

IndieGoGo Team: Campaign Round Up!

  Danae/Founder & COODESIGN – Lovecraftian Letters Talk about niche.  Magnetic fridge word series product using the poetry of Howard Phillip Lovecraft – the radical 20th century master of weird fiction, who died in 1937. Eric/Founder & CTOSMALL BUSINESS – La Casa Azul BookstoreThis was sent to… read more

September 22, 2011 · Tips & Insights

Good Perks: How to Draw Contributors

In order to raise contributions, providing incentives such as perks gives your audience the motivation to feel there is an exchange taking place, not just a transaction.  We’ve highlighted in the past how framing your perks provides context to how contributors choose which increments they… read more

September 21, 2011 · Success Stories

6Qs with Julie from Apple Bottom Bakery

The success of Drive, Eat, Blog campaign saw two old friends from Washington DC embark on a cross-country culinary adventure from their hometown to San Francisco.  Wanting to turn their baking blog into a boutique bakery they needed to conduct necessary research to launch their… read more