Tag: insights

Essential Tips for Running an Indiegogo Campaign (Part I)

Whether you’re on the fence about running an Indiegogo campaign (do it!) or are halfway to goal, collecting as many related tips and hints as possible is always advisable. Here at Indiegogo, we see a lot of lists that make a lot of suggestions, and we want to provide you with what we think are … read more

The Karen Klein Bus Monitor Campaign: By the Numbers

By now, you might have heard about the amazing story behind the Karen Klein campaign whose story has been published in over 2500 international news outlets, but what about some of the numbers behind the amazing success story? Contributions have come in from over 80 countries. As of midnight June 23rd, the campaign has raisied over $640,000 … read more

Indiegogo Insight: Setting a Higher Goal Doesn’t Always Mean More Money

Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver for success: 85% of campaigns that reach their goal receive … read more

Indiegogo Insight: 34% of Funders Visit Your Campaign Two or More Times Before Contributing

34% of funders visit your campaign two or more times before contributing. What does this mean for campaigners? Don’t be afraid to reach out to people more than once! Not everyone who visits your campaign decides to fund it right away, and as your campaign gains traction, the likelihood that they will contribute increases. As the old adage … read more

Indiegogo Insight: Half of Repeat Funders Contribute to the Same Campaign Again Within 2 Weeks

Half of funders who contribute more than once to the same campaign do it within 2 weeks. 62% of campaigns reaching their goal have repeat contributors. The key to their success is dedication to their contributors- thanking them and keeping them engaged immediately after they contribute. One of the reasons people contribute to your campaign is to … read more