New Research Study: 7 Stats from 100,000 Crowdfunding Campaigns

If you’ve decided to start a crowdfunding campaign, it’s probably for an idea that you’ve been thinking about for awhile. You’re ready to take charge and turn your dream into a reality. Crowdfunding is an excellent option for anyone to fund what matters to them, whether it’s a band’s latest album, short film, hot new … read more

Indiegogo Insight: Campaigns That Take These Six Actions Raise 8 Times More Money Than Campaigns That Don’t

Campaigns that take those six actions raise 8 times more money than campaigns that don’t. What do these six actions have in common? They show that you are committed to your campaign and are investing time and effort to ensure it succeeds! Here is some advice on how to approach taking these six actions: Have … read more

5 Indiegogo Health Campaigns: Health and the Pursuit of Happiness

Everyone wants to be healthy, but what does “health” really mean? Is it freedom from sickness or having ripped abs? Is it loving the body you were born with or finally achieving the image you have always wanted? Health and happiness is clearly in the eye of the beholder, and this week’s health campaigns explore … read more

62% of Campaigns That Reach Their Goal Have Repeat Funders

62% of campaigns that reach their goal have repeat funders.  This reinforces our advice to stay connected with your friends, followers, and funders throughout the campaign process. One way to engage is by creating new and limited edition perks. In fact, 20% of repeat contributions are for perks that were added after the campaign went … read more

Indiegogo Insight: The Benefits of Your $25 Perk

Campaigns that offer a $25 perk raise 35% more money than those that don’t. We’ve written about how important it is to offer a compelling $25 perk. Perks priced at $25 are the most popular perk claimed on Indiegogo, and they offer an exciting and affordable way for supporters to get involved.  While crafting your perks, consider … read more