Your campaign is about more than fundraising. It's about generating real interest in the ideas you're putting out into the world. To do that, you have to create a conversation with your potential audience. This, in turn, creates potential contributors. Creating a conversation means creating… read more
We talk a lot about the importance of a good pitch video, and how campaigns with video pitches raise on average 122% more than campaigns with no video. So you know it's important, if you can, to create a video pitch to accompany your campaign.… read more
Image courtesy Flickr user Surat Lozowick. Crowdfunding may be a new way to raise money, but people have been fundraising forever. Let's take a look at some of the basics of fundraising and how they might apply to running your campaign. Create a relationship with… read more
Justin Valmassoi and his zines. Check out his campaign here. Drawing a blank when you come to the Our Story part of posting your campaign pitch on IndieGoGo? We understand. Sometimes it's hard to introduce yourself, your big ideas, and your hopes and dreams, all… read more
Image courtesy Flickr user bondidwhat. We’ve talked in the past about widening the potential audience for your campaign, and therefore your field of potential donors, but pitching your story to news outlets. But when it comes to reaching out to local and national print media,… read more
Did you know you can keep track of your favorite campaigns all in one place using the 'favorites' tool? If you'd like to keep an eye on certain campaigns (those of your friends, projects you find interesting, campaigns doing things you'd like to utilize in… read more
If you're using IndieGoGo to raise funds to get your film made (equipment rental, editing, craft services — all that fun stuff), you may not have your head in the game yet about distribution. How are you going to get your finished film in… read more
You never know when your writing professor is going to visit your IndieGoGo page to make a contribution, so make sure your copy is as A+ as that final essay you wrote in college. Proofreading your written pitch is crucial. It shows that you took… read more
Projects use IndieGoGo's fundraising, audience-building and discovery tools to mobilize their fans and customers into funders. We're continually adding new tools; so here's a current list for easy reference. Pitch Clip to keep your campaign personal. Share your project and your personal story! Read… read more
If you're not sure whether your idea is worth crowdfunding for, this one's for you. Are you a creative? It's always been pretty tough for artists to sell their work, but with IndieGoGo, you can raise money to cover some start-up costs of your next… read more