Tips & Insights

June 7, 2011 · Tips & Insights

Campaigns Making Headlines

‘Squattertown’: World’s First Dim Sum Western Sparmberg had an idea: why not pay homage to the glory days of Hong Kong cinema by creating an entirely new genre? The result is “Squattertown”, a “dim sum Western” web series that will premiere at the end of… read more

May 19, 2011 · Tips & Insights

How to Use Email to Raise the Most Money

This newsletter was recently delivered to our inbox and we thought we'd share it with you as an awesome example of how to engage your audience.  We encourage you to use Updates to communicate to your funders and followers (this raises your GoGoFactor!), and, you can compliment… read more

May 18, 2011 · Tips & Insights

How to Keep People Involved AFTER Your Campaign

It's important to keep your contributors and fans involved in your campaign even after your funding period has ended. Here's why: – Staying in touch makes it easier to reach out when you start another crowdfunding campaign. – Maintaining relationships shows an appreciation that goes… read more

April 8, 2011 · Tips & Insights

How to Frame Your Perks

One of the things that sets crowdfunding apart from fundraising is that, with crowdfunding, your contributors actually get something back from your campaign in the form of unique perks. Great perks motivate contributions. But even if you're not giving away an iPad you can still… read more

March 23, 2011 · Tips & Insights

Picking the Right Team Members

We've talked before about the importance of assembling a team around your campaign. And we've seen that, on average, campaigns with more team members raise more money. But what's the best way to assemble the most effective IndieGoGo campaign team? If you've got a network… read more