Campaigns that post media to their gallery after launching raise 81% more money than those who don’t. Once campaigns get a gallery going, the more they post the more money they make. Campaigns with 10+ pieces of media in their gallery make more than 2.5… read more
Indiegogo campaigns with 2 or more people working on them raise 80% more money than those with only one person. Campaigns with 4 or more people raise 138% more than those with only one. 30% of campaigns on Indiegogo have teams, yet team campaigns make… read more
70% of campaigns meeting funding goal have between 3-8 perks. Perks are rewards, incentives, and gestures of thanks that you can create to help give possible funders incentives to fund your campaign. Creating the right amount of perk options, at the different contribution amounts, is… read more
To follow on from the success of our recent involvement in Social Week we're launching a Tweet Up! Social Week is an industry focused event converging thought leaders in education, creative, sustainability and business and explored how the social conversation is driving change across… read more
Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often. As we’ve shown before, the more updates you send out the more money you raise. In fact, campaigns which send… read more
Our data on contributions shows two key insights about perk pricing: More contributions have been made to $25 perks than any other perk amount The largest amount of money has been raised through $100 perks The Most Popular Perk Offering an exciting and affordable perk… read more
Our data shows that the probability a campaign will reach its goal doubles once the first contribution is received, quadruples once it reaches 10% of its goal, and is more than five times as likely once 25% of the goal is raised. The inaugural… read more
There are up to ten ways online you can digitally push out updates for your IndieGoGo campaign. Whilst it’s best to include a mix of promotional channels, Twitter has proven to be an effective facet to online promotional activity. Crowdfunding contributions can come virally from… read more
In order to raise contributions, providing incentives such as perks gives your audience the motivation to feel there is an exchange taking place, not just a transaction. We’ve highlighted in the past how framing your perks provides context to how contributors choose which increments they… read more
Launching a campaign takes work but where the real elbow grease needs to be applied is in PR. Not only does it serve as a powerful vehicle to promote your idea or product but it serves to raise exposure around your crowdfunding efforts, even increasing… read more