62% of campaigns that reach their goal have repeat funders. This reinforces our advice to stay connected with your friends, followers, and funders throughout the campaign process. One way to engage is by creating new and limited edition perks. In fact, 20% of repeat contributions… read more
60% of campaigns that reach their goal receive contributions from more than one country. Indiegogo is the world’s leading funding platform, with contributors from over 190 countries. Amongst all active campaigns, 39% receive money from multiple countries. On average, across IndieGoGo, contributions come in from… read more
On average, campaigns that reach their goal raised one-third of their funds within the first quarter of their campaign lifetime. Campaigns reaching their goal have an average deadline of 47 days. For most successful campaigns, raising a 1/3 of their goal took less than two weeks… read more
85% of campaigns that reach their goal receive their first contribution within one day of going live. Your campaign’s first contribution builds momentum for your fundraising effort. On average, campaigns which reach their goal receive their first contribution in one day. In contrast, campaigns which don’t… read more
Fixed Funding campaigns receive funds if they reach or exceed their goal. You can see some of the differences between Fixed and Flexible Funding in this blog post. Fixed and Flexible Funding campaigns share many of the same drivers of success. No matter the funding… read more
Campaigns that have 4 or more external links on their campaign raise 103% more money than those who don’t. The takeaway: If you have a personal website, Facebook page, Twitter feed, or YouTube channel, put the link on your campaign. Complimenting your campaign page… read more
87% of campaigns that reach their goal exceed it. On average these campaigns exceed their goal by 31%. When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on Indiegogo is around $3700, setting… read more
Indiegogo campaigns with 2 or more people working on them raise 80% more money than those with only one person. Campaigns with 4 or more people raise 138% more than those with only one. 30% of campaigns on Indiegogo have teams, yet team campaigns make… read more