Tag: insight

Indiegogo Insight: The Benefits of Your $25 Perk

Campaigns that offer a $25 perk raise 35% more money than those that don’t. We’ve written about how important it is to offer a compelling $25 perk. Perks priced at $25 are the most popular perk claimed on Indiegogo, and they offer an exciting and affordable way for supporters to get involved.  While crafting your perks, consider … read more

Indiegogo Insight: Fixed Funding Campaigns With a Pitch Video Raise 239% More Money

Fixed Funding campaigns receive funds if they reach or exceed their goal. You can see some of the differences between Fixed and Flexible Funding in this blog post. Fixed and Flexible Funding campaigns share many of the same drivers of success. No matter the funding type, campaigns with a pitch video fund better. Of campaigns … read more

Indiegogo Insight: 70% of Indiegogo Campaigns Reaching Their Funding Goal Set Their Deadline for Less Than 60 Days

70% of Indiegogo campaigns reaching their funding goal set their deadline for less than 60 days.   Intuitively, it may seem that providing more time for your campaign will allow you to raise more funds, but our data indicates that campaigns which run for shorter periods of time, have more success.  Additionally, 64% of campaigns … read more

Indiegogo Insight: Pitch Videos Power Contributions- Increasing Them 114%

Indiegogo campaigns with a pitch video raise 114% more money than those without one. Having a great pitch transforms your idea into a shareable, fund-able campaign. Pitching your campaign with video gives funders a direct window into the personal stories and dedication that form the foundation of your campaign. Video builds audience intrigue, trust, and … read more

Indiegogo Insight: Average Contribution Increases 13% in December

December is known as a month where giving is prioritized. According to a seven year* study, one-third of online giving happens in December. Funding on Indiegogo also sees a boost in December. For example, the average campaign contribution is $86 in December, 13% higher than the site-wide average of $76. Total contributions on Indiegogo also … read more